When you spend a majority of your time in the yoga world, talking with other yogis, it is easy to forget that most people have no idea what we are talking about!

I was reminded of this on Saturday. My husband, who does not practice yoga, decided to come to the studio and take the class I was teaching. He basically suppressed laughter the entire time and I couldn’t figure it out.

After the class, he told me that I said a few things that he didn’t understand. Things like “opening your heart” or “take the full expression”. Most yogis would know what I meant – but he just thought it sounded funny!

So now as I’m planning out classes for the weeks to come and writing materials for The Yogipreneur, I’m thinking of my words. Clarity is key and you have to speak in a way that your audience understands. As you are thinking of attracting new students, consider your words. It would be awful to lose a student because they don’t understand “plugging into your source”. Keep it clear and simple!