The Yogipreneur » Sales

The Seasons of Business – Summer

yogipreneur — Fri, 03 Jul 2009 00:01:23 +0000

Every business is seasonal. For most of us, the summer is traditionally a slow time. Kids are on vacation, people are traveling, and routines are more relaxed. With a little planning, you can learn to use this time to grow your business and position yourself to have an incredible fall and winter!

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So you want to teach yoga…Part IV

yogipreneur — Mon, 29 Jun 2009 11:00:53 +0000

You’ve done all the prep work. You know exactly what kind of student you are hoping to teach. You’ve brainstormed a few different locations to teach. So how do you approach an organization to set up a class?

Create a proposal

A well-crafted proposal is an essential tool to gaining entry into the “non-yoga” world. If you are trying to start a class anywhere but a gym or studio, a proposal helps you to create:

Clear expectations The location knows exactly what you are offering, options for payment, and how the program will be run.
Professionalism A written proposal maintains a level of professionalism. Too many yoga teachers start a program with just a conversation and nothing in writing. A written proposal shows dedication and will increase the support from the organization.
Education Most of the people you will talk to know nothing about yoga – and what they do know is often wrong! Educate them on the benefits of yoga. Provide clear points that answer the question “Why do the people here need yoga?”.

What’s in a proposal?

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Are you blocking the flow of abundance

yogipreneur — Sun, 10 May 2009 20:44:48 +0000

I received an interesting email the other day. A new yoga business owner was asking me “how do I discuss my fees with new clients”. He had not communicated clear expectations and these clients were walking in with no understanding of how he works. I could sense the uncertainty.

The fear in asking for money is essentially putting a brick wall right in the flow of abundance. You either attract money or you repel it. And it all begins with your personal thoughts and attitudes towards money.

Remember – what you think about, you bring about.

Many people have issues with money. We’ve all heard “money is the root of all evil”. I think that’s ridiculous – money is not good or bad. Money is just one of many currencies that people offer in exchange for services. Money allows you to continue your path of self-development – which allows you to offer more value to your students.

If you are not confident in your fee structure, you are attracting people who aren’t confident in your fee structure. You are attracting people who want to argue about how it costs too much to work with you.

If you do not set clear expectations of how you work with your clients, don’t be surprised when things don’t go as planned.

The first conversation with a potential student, whether someone is coming in to take a group class OR is a potential private client, needs to outline exactly how you work, expectations of the teacher and the student, and the fee structure.

If you don’t know how you work, the expectations of teachers and students, or have a fee structure in place – you need to create on asap!

Learn more about the Energy of Money at my workshop June 13th 2009!