Marketing Category
Greening your yoga studio
Happy Earth Day! Yogis are fantastic advocates for green living – here are some easy and affordable tips to help green your yoga business.
1. Green marketing materials – As much as we’d all love to be paperless, people still want a printed schedule! Use 100% recycled papers and sustainable printers – check out www.greenerprinter.com.
2. Make [...]
Social Media Tip #3
Many people initially get excited about using social media for business however few actually see results from this tool. One of the biggest reasons – consistency.
How often do you update your social media (Twitter, Facebook, Blogs, etc)? Don’t just guess. Take a look and see how often you have been updating.
Make a commitment to update [...]
Choose your words wisely
When you spend a majority of your time in the yoga world, talking with other yogis, it is easy to forget that most people have no idea what we are talking about!
I was reminded of this on Saturday. My husband, who does not practice yoga, decided to come to the studio and take the class [...]
Sharing your story
As I’ve been preparing for the official launch of The Yogipreneur, I’ve been putting together my board of advisors – made up of some of my most inspirational and influential mentors. In the past week, I emailed out my business plan and other materials for feedback.
I have several mentors who are from the old school [...]
Competition or Community
In my discussions with yoga teachers and studio owners, I find that many are not approaching other teachers or studios in their area. They are concerned about discussing business with the “competition”. They might try to steal your students! Or take your marketing ideas!
Viewing other teachers and studios as competition automatically limits how successful your [...]
Photog friends
The saying goes “a picture is worth a thousand words”. This is so true! A photograph captures a moment in time that few artistic mediums can truly convey. People can become more inspired to take action by an incredible photo.
So I admit – The Yogipreneur fan page profile picture is…outdated. By about five years. But [...]
Social Media Tip #2
Facebook is so much fun! You can catch up with old friends! You can see pictures of their kids! And all these quizzes and applications – we have to play with these!
And there goes your afternoon.
Yogipreneur – ask yourself – are you using Facebook with intention?
Tools like Facebook should compliment your communications with your yoga [...]
Social Media Tip #1
Just a quick tip for today -
I see many people on Facebook using their business name on a personal profile. Just a tip – use your own name on your personal page and create a fan page for your business!
Why?
1) Facebook can, and probably will, take down your personal page if it is being used [...]
A writer and speaker on topics such as strategic business planning, community-focused marketing, law of attraction and the energy of money, Racheal helps entrepreneurs grow their business with advice, workshops, business coaching and custom business solutions. 
