The Yogipreneur » Marketing Materials http://www.theyogipreneur.com Guiding business on and off the mat Fri, 03 Jul 2009 00:01:23 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 So you want to teach yoga…Part IV http://www.theyogipreneur.com/marketing/so-you-want-to-teach-yoga-part-iv http://www.theyogipreneur.com/marketing/so-you-want-to-teach-yoga-part-iv#comments Mon, 29 Jun 2009 11:00:53 +0000 yogipreneur http://www.theyogipreneur.com/?p=542 You’ve done all the prep work. You know exactly what kind of student you are hoping to teach. You’ve brainstormed a few different locations to teach. So how do you approach an organization to set up a class?

Create a proposal

A well-crafted proposal is an essential tool to gaining entry into the “non-yoga” world. If you are trying to start a class anywhere but a gym or studio, a proposal helps you to create:

  • Clear expectations The location knows exactly what you are offering, options for payment, and how the program will be run.
  • Professionalism A written proposal maintains a level of professionalism. Too many yoga teachers start a program with just a conversation and nothing in writing. A written proposal shows dedication and will increase the support from the organization.
  • Education Most of the people you will talk to know nothing about yoga – and what they do know is often wrong! Educate them on the benefits of yoga. Provide clear points that answer the question “Why do the people here need yoga?”.

What’s in a proposal?

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]]> http://www.theyogipreneur.com/marketing/so-you-want-to-teach-yoga-part-iv/feed 0 Photog friends http://www.theyogipreneur.com/marketing/photog-friends http://www.theyogipreneur.com/marketing/photog-friends#comments Fri, 17 Apr 2009 18:17:45 +0000 yogipreneur http://www.theyogipreneur.com/yp/?p=95 The saying goes “a picture is worth a thousand words”. This is so true! A photograph captures a moment in time that few artistic mediums can truly convey. People can become more inspired to take action by an incredible photo.

So I admit – The Yogipreneur fan page profile picture is…outdated. By about five years. But it seems that I have only recently taken bridal portraits or snapshots of me sweating profusely in Power Vinyasa. I have a photo shoot this weekend for all of my materials for The Yogipreneur with one of my dearest friends and fellow yogini – so look for those pics next week!

Photographs are so important for a yogipreneur! Think of all the ways you need a photograph. Websites. Blogs. Postcards. Schedules. Advertising. Articles. Your facebook profile picture! One picture isn’t enough. Find a photographer and go to town. Headshots. Yoga poses. Smile!

Arlene Bjork of Grace Yoga in Richmond VA. This photo was featured in Skirt magazine.

Every time I see this picture of Arlene, one of my favorite yoginis, it makes me laugh! That pose is near impossible for me – but she makes it look like it’s the easiest and most fun pose she can do. I want to DO THAT! So I show up to power vinyasa two nights a week. And smile!

So make friends with a photographer!

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