Marketing Category
The Seasons of Business – Summer
Every business is seasonal. For most of us, the summer is traditionally a slow time. Kids are on vacation, people are traveling, and routines are more relaxed. With a little planning, you can learn to use this time to grow your business and position yourself to have an incredible fall and winter!
You need to [ [...]
So you want to teach yoga…Part IV
You’ve done all the prep work. You know exactly what kind of student you are hoping to teach. You’ve brainstormed a few different locations to teach. So how do you approach an organization to set up a class?
Creating a Business Plan…Part II
…Creating a Business Plan Continued…
Now that you’ve established the kind of business you will operate, the services you will offer, and the clientele you will serve, let’s dive into bringing this business plan into reality with marketing, operations, management, and financial planning.
Creating a Business Plan…Part I
As a yoga teacher, you take time to prepare for a class. You set the intention for the class. You look for inspiration from your teachers to impart on your students. A sequence is developed to prepare the body to reach a specific posture. Each class builds on what you taught in the previous class. [...]
So you want to teach yoga…Part III
Submit a resume to your local gyms and studios, but don’t limit yourself to only these locations. In these economic times, there are dozens of alternative locations looking to add more to their menu of services. Once you have identified your ideal student, brainstorm other places your student might frequent.
So you want to teach yoga…Part II
You are now a yoga teacher! With a RYT certificate in hand, you start applying to gyms and yoga studios; however with the current economy you quickly realize there are few openings for new yoga teachers. So how do you find students and places to teach?
So you want to teach yoga…Part I
You started a yoga practice to reduce stress, reconnect with yourself, or maybe even get back that pre-baby body. Somewhere between your first down-dog to mastering a handstand, a transformation took place.
Confessions of a Yogipreneur…
You are dreaming of the day when you can walk into a tranquil space, welcome new students (who are coming in droves) and share your passion for yoga. You have taken teacher trainings, workshops, and numerous classes to build your knowledge and understanding of this ancient practice. Owning a yoga studio has been your dream [...]
Creating a lasting impression
I could teach you a million incredible techniques to attract new students – but the most crucial measure of success comes once the student has walked into your class. Why do students come to yoga? Because they are lacking something in their life. They may be hurting physically or mentally. They may be seeking a [...]
Attracting your ideal student
A common thought in the yoga community is since everyone can benefit from yoga, you should market and offer yoga services to everyone that you come across. Often this leads to unfocused marketing campaigns that are ineffective and expensive. It also leads to students who simply are not a good fit – they are demanding [...]
A writer and speaker on topics such as strategic business planning, community-focused marketing, law of attraction and the energy of money, Racheal helps entrepreneurs grow their business with advice, workshops, business coaching and custom business solutions. 
