Posted by yogipreneur on Apr 26, 2009 •
As I’m writing materials and talking to my yoga community for my workshop, The Energy of Money, I’m finding many people have a similar attitude about the services they are providing as a yoga teacher or in running a studio: yoga is a spiritual service – and asking for money doesn’t seem right.
This is a [...]
Categorized as Finance, Pricing
Posted by yogipreneur on Apr 24, 2009 •
It seems that each time I talk with a group of spiritual entrepreneurs, such as the group I hosted last night for my Manifesting Your Dreams workshop, concerns around money always pop up in conversation.
As a financial planner in my former life, I’m used to helping people navigate the in’s and out’s of managing their [...]
Categorized as Finance
Posted by yogipreneur on Apr 22, 2009 •
Happy Earth Day! Yogis are fantastic advocates for green living – here are some easy and affordable tips to help green your yoga business.
1. Green marketing materials – As much as we’d all love to be paperless, people still want a printed schedule! Use 100% recycled papers and sustainable printers – check out www.greenerprinter.com.
2. Make [...]
Categorized as Marketing, Studio Operations
Posted by yogipreneur on Apr 21, 2009 •
Many people initially get excited about using social media for business however few actually see results from this tool. One of the biggest reasons – consistency.
How often do you update your social media (Twitter, Facebook, Blogs, etc)? Don’t just guess. Take a look and see how often you have been updating.
Make a commitment to update [...]
Categorized as Marketing, Social Marketing
Posted by yogipreneur on Apr 21, 2009 •
When you spend a majority of your time in the yoga world, talking with other yogis, it is easy to forget that most people have no idea what we are talking about!
I was reminded of this on Saturday. My husband, who does not practice yoga, decided to come to the studio and take the class [...]
Categorized as Management, Marketing
Posted by yogipreneur on Apr 21, 2009 •
As I’ve been preparing for the official launch of The Yogipreneur, I’ve been putting together my board of advisors – made up of some of my most inspirational and influential mentors. In the past week, I emailed out my business plan and other materials for feedback.
I have several mentors who are from the old school [...]
Categorized as Marketing, Social Marketing
Posted by yogipreneur on Apr 20, 2009 •
In my discussions with yoga teachers and studio owners, I find that many are not approaching other teachers or studios in their area. They are concerned about discussing business with the “competition”. They might try to steal your students! Or take your marketing ideas!
Viewing other teachers and studios as competition automatically limits how successful your [...]
Categorized as Marketing, Strategic Alliances
Posted by yogipreneur on Apr 20, 2009 •
Green living has been a passion of mine since I was knee high to a grasshopper – the grasshopper being my Grandfather. My grandfather, Dr. William Hargis, was a pioneer in the environmental movement. Back in the 50’s, as the Director of the Virginia Institute of Marine Science, he began exploring the effects of pollution [...]
Categorized as Go Green, Inspiration
Posted by yogipreneur on Apr 17, 2009 •
The saying goes “a picture is worth a thousand words”. This is so true! A photograph captures a moment in time that few artistic mediums can truly convey. People can become more inspired to take action by an incredible photo.
So I admit – The Yogipreneur fan page profile picture is…outdated. By about five years. But [...]
Categorized as Marketing, Marketing Materials
Posted by yogipreneur on Apr 16, 2009 •
Gratitude is powerful. It can make or break a relationship – including the ones you have running a business.
Everyone has been in a situation where they feel unappreciated. Remember those times. Did you want to work harder? Most likely not. You probably started doing the minimum required.
Now think of a time when you felt appreciated. [...]
Categorized as Attitudes, Gratitude, Inspiration, Law of Attraction