The Seasons of Business – Summer

Every business is seasonal. For most of us, the summer is traditionally a slow time. Kids are on vacation, people are traveling, and routines are more relaxed. With a little planning, you can learn to use this time to grow your business and position yourself to have an incredible fall and winter!
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Categorized as Marketing, Sales, Working Smarter

So you want to teach yoga…Part IV

You’ve done all the prep work. You know exactly what kind of student you are hoping to teach. You’ve brainstormed a few different locations to teach. So how do you approach an organization to set up a class?

Categorized as Marketing, Marketing Materials, Pricing, Sales, Working Smarter

Creating a Business Plan…Part II

…Creating a Business Plan Continued…
Now that you’ve established the kind of business you will operate, the services you will offer, and the clientele you will serve, let’s dive into bringing this business plan into reality with marketing, operations, management, and financial planning.

Categorized as Business Planning, Expectations, Management, Marketing

Creating a Business Plan…Part I

As a yoga teacher, you take time to prepare for a class. You set the intention for the class. You look for inspiration from your teachers to impart on your students. A sequence is developed to prepare the body to reach a specific posture. Each class builds on what you taught in the previous class. [...]

Categorized as Business Planning, Goal Setting, Management, Marketing, Working Smarter

So you want to teach yoga…Part III

Submit a resume to your local gyms and studios, but don’t limit yourself to only these locations. In these economic times, there are dozens of alternative locations looking to add more to their menu of services. Once you have identified your ideal student, brainstorm other places your student might frequent.

Categorized as Marketing, Niche Marketing, Working Smarter, Yoga Trends

So you want to teach yoga…Part II

You are now a yoga teacher! With a RYT certificate in hand, you start applying to gyms and yoga studios; however with the current economy you quickly realize there are few openings for new yoga teachers. So how do you find students and places to teach?

Categorized as Business Planning, Law of Attraction, Marketing, Niche Marketing, Working Smarter

Smarter Not Harder

I am often asked how I am able to stay so focused and accomplish so much so quickly. Many people think that I must work non-stop – but this is not true.

Categorized as Management, Working Smarter

So you want to teach yoga…Part I

You started a yoga practice to reduce stress, reconnect with yourself, or maybe even get back that pre-baby body. Somewhere between your first down-dog to mastering a handstand, a transformation took place.

Categorized as Expectations, Marketing

Creating a Life Plan

Most new business owners think the first thing that they should do is start writing a business plan. While a business plan is imperative to the growth and success of your business, there is something even more important that you need to consider – creating a life plan.

Categorized as Goal Setting, Inspiration, Law of Attraction, Vision, Working Smarter

Confessions of a Yogipreneur…

You are dreaming of the day when you can walk into a tranquil space, welcome new students (who are coming in droves) and share your passion for yoga. You have taken teacher trainings, workshops, and numerous classes to build your knowledge and understanding of this ancient practice. Owning a yoga studio has been your dream [...]

Categorized as Goal Setting, Marketing, Vision